Columns

Google starts freight locally-made Pixel smartphones coming from its own assembly line, ET Retail

.Google has actually started shipping locally produced Pixel cell phones from its assembly-line production, the firm pointed out Monday." Excited to introduce that the initial of our Created in India Google Pixel8 units have actually begun rolling off the production lines," Google.com India introduced in a social media blog post. The business had actually announced plans to make Pixel phones locally in Oct 2023 at its Google For India event.According to business managers, the phones are actually being helped make by a wholly-owned subsidiary of Taiwanese contract supplier Foxconn, contacted Wow Technician." This is a small set helped make after a substantial trial production in Chennai. Foxconn will definitely be ramping up development of the upcoming brand new variation, screening for which is under process," a field exec knowledgeable about the advancement told ET.Google was actually the only worldwide smartphone label missing out on from India's fast-scaling mobile production company that includes major companies including Apple and also Samsung who are part of the federal government's production-linked reward system and also exports large quantities of cell phones out of India.Google performed not indicate the amount of phones it prepares to manufacture in India, or whether it will definitely be actually exporting coming from India." We are happy to announce today that the 1st of our Created in India Pixel 8 tools have actually started rolling off the assembly line. Beginning with these regionally made Pixel phones that will definitely soon be actually available on our numerous circulation stations, our experts are actually devoted to continually supplying on our guarantee to bring the miracle of artificial intelligence and our best-in-class electronic camera expertise on these tools to folks all over the country," Google claimed in feedback to ET's email seeking additional information.Earlier in Oct 2023, elderly bad habit head of state Rick Osterloh had actually introduced that Google.com has partnered with international and also residential producers to create the unit in India." This is actually an early step towards increasing the development listed below to fulfill the nearby requirement for Pixel gadgets," Osterloh had said.Google presently keeps a small market share in India. According to Counterpoint Research Study, Google.com possessed a 0.4% market share in Q2 2024, growing coming from 0.25% in 2023. However, demand for Pixel units is anticipated to increase three times by 2025, with most of the growth counted on in the second one-half, Tarun Pathak, research study director, Counterpoint stated." Google.com is actually very likely to acquire drive coming from GenAI as well as cam abilities. Furthermore, the channel expansion and neighborhood production implies far better costs of the new products. Google additionally has a good chance to obtain share in the business portion," Pathak stated.
Released On Aug 13, 2024 at 07:52 AM IST.




Participate in the community of 2M+ industry professionals.Subscribe to our email list to obtain most up-to-date ideas &amp review.


Download And Install ETRetail Application.Acquire Realtime updates.Spare your much-loved posts.


Scan to download and install Application.